irony

Today I saw something that was ironic. A woman in a full burqa--the only thing exposed was her eyes--was walking with her family.  She was conversing with a man who I took to be her husband and a few children.

In Boston, it is rare that you see someone in a full burqa. When I was in England last month, I noticed people so attired more frequently, but in Boston it is a rarity.

But what was ironic was not the woman with her normal looking brood.  What was ironic is the woman with only her eyes exposed was carrying a bag.  The bag read Victoria's Secret.  She had shopped, apparently, at Victoria's Secret.

So, explain to me the extent of cognitive dissonance reduction that could make these decisions--to wear a full burqa, and to shop at Victoria's secret, seem rational.